The Cold, Expensive Truth About Product Videos >>
Back in mid-2024, we kept hearing the same frustration from merchants — especially the lean D2C kind:
“Photoshoots are expensive. Videos? Even worse. And yet, we have to keep churning content to survive across ads, marketplaces, and social.”
They weren’t exaggerating. A typical product video could cost anywhere between ₹2,000 to ₹50,000 (not counting revisions), take days to produce, and involve a small army of freelancers, studios, approvals, and coordination.
And if you’re thinking, “Just use Canva,” we tried. But Canva wasn’t built for product-first storytelling — let alone doing it at scale, with audience-specific hooks and brand-safe voiceovers.
The result? Merchants were burning time and money just trying to stay relevant.
The Real Goal Wasn’t Just Automation — It Was Creativity on Autopilot
We didn’t want to slap together a few templates and call it a day.
We wanted to build something that felt… magical. A creative engine that could:
Understand products with minimal input
Generate engaging, audience-personalized content
Keep the brand tone consistent across 5 SKUs or 500
Make smart creative decisions — like a marketer would
Deliver video ads that didn’t feel like AI, but still saved massive time
An AI-first, fully automated creative pipeline that turned product links into high-performing videos — ready to publish.
We didn’t just save time. We changed how merchants thought about creative velocity:
⏱️ Content production time: 10 days → under 6 minutes
💰 Cost per SKU: cut by 90%+
🚀 Time-to-publish: 10x faster, even across multiple SKUs
📈 Ad ROAS: Boosted through better creative alignment
🔁 Smart loop: content → publish → analyze → improve → repeat
One D2C founder put it best:
"It's like having a fully-charged creative team… that doesn’t sleep."
AI is impressive, but saving time is what wins hearts
People love magic, but trust clarity + control more
The most successful tools aren’t the flashiest — they’re the ones people come back to every week
Feedback loops aren’t “just analytics” — they’re the fuel for creativity
Led end-to-end product strategy & execution
Designed the pipeline from link → LLM → video → ad
Crafted prompt and template logic for Claude
Integrated ElevenLabs for natural voiceovers
Built a recommendation loop using Meta Ads data
Launched performance dashboards for creators
Ran early tests and feedback loops with D2C power users
Velocity made studio-quality videos feel like sending a tweet.
Fast, effective, and tailored to sell — not just to look pretty.
And best of all?
Merchants finally got their time (and budget) back.
